AT KING FINANCIAL GROUP, IT’S ALL ABOUT YOU.
WHY WE’RE DIFFERENT

WE’RE INDEPENDENT
We are focused on helping individuals, families and small business owners. We are not indebted to any large financial organization.

FIDUCIARY
We act in our client’s best interest to manage
their assets, which is our fiduciary responsibility as financial advisors.

PERSONALIZED SOLUTIONS
Each recommendation is tailored to accommodate each individual client, with attention to detail and personalized service.
WE’RE ACCESSIBLE
We’re available for evening and weekend appointments.
We make every effort to return calls and emails within 24 hours.
OUR PROCESS
We begin with a conversation about you.
What are you trying to achieve? What are your experiences? What is your current situation?
We analyze your data and make personalized recommendations. The implementation decisions are yours.
We will then monitor your results and make adjustments as your life changes.
ANALYSIS
Complete analysis of
current financial situation,
goals and priorities.
CUSTOMIZE
Customized solutions
created and implemented
to meet your requirements.
MONITOR
Review progress towards goals and analyze investment results.
ADJUSTMENTS
Make adjustments as your life changes and new goals are identified.
THE ENVISION PROCESS
The Envision process can help bring new clarity to your life goals and enhance your confidence in your ability to achieve them. Combining goal-based advice with sophisticated statistical modeling, the Envision process creates an effective, easy-to-understand method for you to prioritize and help achieve important life goals. Even better, it can keep you apprised of that most critical of financial questions, “How am I doing?”. Through the Envision process we can track your progress, decide on an appropriate investment strategy, and re-sync – or rethink – your approach when ever necessary.
IMPORTANT: The projections or other information generated by Envision regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Results may vary with each use, and over time.
ENVISION METHODOLOGY: Based on accepted statistical methods, the Envision tool uses a simulation model to test your Ideal, Acceptable and Recommended Investment Plans. The simulation model uses assumptions about inflation, financial market returns and the relationships among these variables. These assumptions were derived from analysis of historical data. Using Monte Carlo simulation, the Envision tool simulates 1,000 different potential outcomes over a lifetime of investing varying historical risk, return, and correlation amongst the assets. Some of these scenarios will assume strong financial market returns, similar to the best periods of history for investors. Others will be similar to the worst periods in investing history. Most scenarios will fall somewhere in between.
Elements of the Envision presentations and simulation results are under license from Wealthcare Capital Management, LLC. © 2006-2016 Wealthcare Capital Management, LLC. Wealthcare Capital Management, LLC is a separate entity and not directly affiliated with Wells Fargo Advisors, LLC.
OUR TEAM

ANDY
Owner/Investment Advisor
CFP®, ChFC®, CLU
Andy created King Financial Group, LLC in 2010 with a vision of providing financial planning and wealth management services to individuals, families and small business owners. He earned the Certified Financial Planner designation in 2012. He graduated from the University of Wisconsin with a BBA and the University of Notre Dame with an MBA. He currently serves as a Trustee for the United Way of Dane County Foundation.

ERIC
Investment Advisor
Eric comes to King Financial Group, LLC with more than 7 years of experience in the financial services industry. In 2015, he became a licensed Registered Investment Advisor Representative in Wisconsin (Series 66) and general securities agent with FINRA (Series 7). He also has a Wisconsin Life & Health Insurance license along with a Variable Line of Authority. Eric earned a BBA in Finance from the University of Wisconsin-Whitewater.

Kären
Operations
Kären plays a key role in supporting King Financial Group, LLC. She joined KFG with over 15 years of experience in the financial services industry and currently oversees the marketing and customer service functions. She also spends time volunteering with the Madison Metropolitan School District as a tutor to middle school students. Kären earned a BA degree in foreign language and marketing from Texas A&M University.
OUR SERVICES
We will conduct a detailed review and analysis of all facets of your financial situation including:
- Goal Identification & Prioritization
- Data Analysis
- Recommendations
- Implementation
- Monitoring
- Adjustments
We will work with you to design a suitable retirement plan for your employees based on your individual needs and situation, including:
- 401(k)
- SIMPLE IRA
- Self-Employed Pension (“SEP”) IRA
We will work with you to identify a suitable goal and strategy for your family to pay for current or future education expenses. Some options include:
- 529 plans
- Coverdell Education Savings Accounts (“CESA”)
- Roth IRAs
- Cash Value Life Insurance
We will help determine your retirement income goals and identify actions and decisions necessary to achieve those goals. This will include:
- Identify all sources of income
- Estimate Expenses
- Implement Strategies
- Monitor Assets
We will help you prepare for the transfer of your wealth to your heirs. This will include:
- Work with your other client advisors (CPA, Attorney)
- Assure accounts are titled correctly
- Name or update beneficiaries on all accounts
- Transfer on Death (“TOD”) arrangements are current
REASONS TO WORK WITH A CFP®
Most people think that all financial planners are “certified.” This isn’t true. Anyone can call themselves a “financial planner.” Only those who have fulfilled the certification and renewal requirements of the CFP® Board can display the CFP® certification marks. When choosing a financial planner, you need to feel confident that the person you select has the skills and ethics required to help you plan your financial future.
CFP® professionals follow a financial planning process to serve the needs of individuals, families and businesses.





